
Why? I’d chalk it up to morbid curiosity.

Whenever Coca-Cola, or any other company, comes out with these products, consumers will always be at least a little bit curious to try the ‘mystery flavor’ themselves. Regardless, our report is simple: if you’re a fan of the sweeter taste of the tropics, Dreamworld is definitely worth a sip. Although it’s a stretch, there is scientific evidence that senses of smell and taste change as we age, possibly explaining the flavor difference. If the office did have to take a guess, we’d lean towards the mystery ingredient being Mango… but that leaves the question of where the RC and vanilla taste some of our staff reported came from.Ĭuriously enough, with what we’ve noticed, the side of the newsroom that reports a tropical taste tends to fall into the younger members of the crew - with the two most deviating responses stemming from our older members of staff. It tasted good to me, even if it’s a little bit more sugary than normal Coke.Īlthough we can’t be 100% sure what the ‘flavor of dreams’ is in its entirety (though we have our suspicions), there’s definitely something telling about the tendency among members of both of our newsrooms to lean towards the tropical side. More like a mixture of passion fruit and mango. But what we ended up with was a strange mixture of answers (and refusals) that made our attempts to guess even more difficult than expected.īrendan Rodenberg, Digital Correspondent: “It smelled like a tropical drink, but I don’t know if it was all mango. We figured that with more people in the room, it would have been easier to determine the general consensus on the drink’s flavor.

Nighttime in the NewsroomĪs the front line of the KX news team, the Bismarck newsroom was the first group to sample the dreamy drink. Here’s a collection of the responses and opinions of our news team in regards to the new flavor. In order to decipher the mystery flavor, I brought together some of KX’s finest investigative minds for this pressing matter. But this begs the question… what exactly do dreams taste like? While the previous two mystery flavors claimed to taste like Bytes and Space respectively, this newest curious creation is said to be Dream-flavored. Mystery flavors from Coke are a new thing, but they’ve already made up for lost time quickly - they’ve previously released multiple special edition drinks, including Coca-Cola Byte and Coca-Cola Starlight, that have also kept their flavors hidden and (mostly) up to public interpretation.

In the past, Coca-Cola has introduced new variants with varying levels of success, ranging from the good (cherry, vanilla, and Freestyle mixes), to the bad (New Coke), but hasn’t delved into mixing unique flavors as much…. But despite the constant outpour of new flavors and brands, one of the world’s largest hasn’t made too many twists on its specialty. Some brands, like Mountain Dew, even bring tremendous profits by offering a variety of flavors that deviate from their original formula (it’s now possible to ‘Do the Dew’ in over 20 flavors).

Whether it’s a promotional tie-in or a desire to get a new flavor into the market without the hassle of developing a whole new product, these can be a great way to try new things - and more importantly, to make a profit and learn what new products might appeal to customers.Ī promotional soda, despite its name or taste, can often be looked fondly on as something interesting, if not delicious (Many people from the 80s and 90s will fondly tell you about Crystal Pepsi and Hi-C Ecto Cooler). Every so often, a company will deem it time for a twist on their most popular drinks.
